MM had one of his best night’s sleep at a resort at Mauritius in 1992 after spending more than a year sleeping at places as varied as friend’s apartments, railway stations & even the benches on the Marine Drive at Bombay.
The Mauritius jaunt was a conference trip courtesy Reliance Industries Ltd. where he had eventually managed to find work.
MM loved the sleep quality wondering why these beds & mattress were not available in India.
Back in India the search began at local mattress showrooms; grimy small samples of assorted rubber foam & coconut coir. Pushy salesman pushed him to buy. To make matters worse, one mattress he bought could not be returned within a year of use in spite of an absurd ten year guarantee. The mattress Industry had no wonder been notoriously confusing and customers did not exactly look forward to go shopping for a mattress.
MM got in touch with the best luxury mattress company abroad and two years later, with limited means but open minded resourcefulness, manufactured the very first Premium Luxury Mattress with Inner Coil Spring Support in India in 1995. The first supplies commenced to the famed Five Star Hotel – The Oberoi Rajvilas. There was no looking back and spurred by the reputation of a straight talking honest company with a great mattress, Snoozer established itself as the supplier of choice to majority of the Indian & International Hotel Chains.
In 2008 Snoozer moved into the premium retail mattress market through select premium dealers nationwide & changed the sale process from consultative to experiential by displaying full mattresses in a shop in shop format to enable customers to take a ‘Rest Test’.
At Snoozer, we’re committed to delivering the most comfortable, durable, and affordable luxury mattress without the drama or expense associated with other mattress manufacturers. Over the last several years, we have grown from a small- sized regional luxury mattress company to one of the largest luxury mattress companies in India. In spite of our exceptional growth and the expansion of our marketing efforts, at Snoozer, we will never forget that our company and our success were built on individual consumer satisfaction and recommendations. We prefer to look to our consumers for guidance rather than allow growth or size to dictate our business practices. This attitude has helped Snoozer become the most admired mattress brand in India since 1995 and we will continue to please our customers each day going forward.